Having had much time this week due to numerous work projects, but we are managing to continue our Warhammer campaign this evening. The group is currently wandering the streets of Bogenhafen, trying to unravel the mysteries that are ongoing.
Following the session last week, I of course did my usual routine of posting the video to YouTube, and reviewing the analytics. It is very interesting to see the differences between Warhammer and Pathfinder key words. Functionally, the Warhammer session last week was far more “popular” in terms of straight views – as in I broke into the 20’s of views. Pathfinder sessions are small, rarely even over 10. Much of this I attribute to the far higher level of references – using the keywords, Warhammer is shared with a potential audience easily 100x more than the Pathfinder keyword. I suspect there is just a lot more of a search audience for the Warhammer term, given their numerous platforms, games, and materials. However, the number of click thrus (the people who actually bother to try the video) is far less. For Warhammer, the metrics showed a fraction of 1% actually clicked the video. For Pathfinder, that tends to range more in the 25-50% range.
Ultimately, I am not sure which is a better option, and honestly, I am not worried about it. In the last month, I have added 4 new followers, which is small, but for me a 10% growth. I really just happy that anyone, even one person, finds it interesting. Maybe someday, that audience will pick up. In the meantime, our stories and adventures continue regardless of any viewers.
If you have any interest, join us live tonight at 6:30 PM EST on Twitch. Or if you prefer, follow the session after the fact on YouTube. As always, like and subscribe if you enjoy the content.
And my thanks to you for showing the interest in our small corner of the internet.
